T-Shirt Revolutionaries

with Katharyne & Isaac

Hot on the heels of our groundbreaking Magic Formulas Masterclass,
we bring you T-Shirt Revolutionaries!

  • Have you ever opened up Canva or Photoshop and sat there, thinking 'Now what?'
  • Or started an email to your designer, but just weren't sure what to ask for?
  • Or you're spending a fortune on random designs that are just 'ok'?
  • Or you've watched webinar after webinar where they browse shirts that are already on sale for 'inspiration'?
  • Or you have a vague idea that marketing your shirt means hours of posting on Reddit?
  • If so...

Get ready to do it differently, grow your creative skills and tackle the world of Print on Demand head-on!

Viva La Shirts!

We know there are many books and courses about Merch by Amazon and Print on Demand out there. But like all our classes, this one is unique.

Of course, this is a comprehensive class which covers everything you would expect on how to ‘do’ Merch with easy to follow walkthroughs. But our real magic is teaching the formulas of creativity, comedy and originality that your customers will love... and that will stay with you long beyond your Merch journey!

Here's our secret... We both spent several years taking classes and performing at Hollywood comedy venues including IO West, ComedySportz, NCT and Second City and we learned a lot!

There are definite formulas to ‘finding the funny’ or finding the emotional hook in a shirt and we’re going to teach them to you, even if you think you don’t have a creative bone in your body. We believe YOU are creative AND funny, even if you’re shaking your head. You’ll be surprised how easy it can be.

We also believe that it is possible to create numerous designs quickly. You want to fill those slots with quality designs which appeal to lots of different niches and we’re going to show you how to do exactly that with our ‘magic formula’ system. You can use our formulas and learn to generate your own, with the help of our easy to use Tangent software to get you started.


By the end of this class we want you to:

  • Feel confident creating simple, stylish, reusable designs with Canva… FAST!
  • Or... feel confident generating awesome design concepts and instructions to send to your designer
  • Happily generate dozens of design formulas that you can ‘reskin’ for all kinds of audiences and products, (with lots of real examples).
  • Proudly possess new creative and comedic superpowers that you can apply to t-shirts, product development and being the wittiest, most sparkling girl/guy in the place!
  • Craft the perfect wording or slogan for your shirts, no matter the style or occasion.
  • Distill characters, jokes and story down to simple designs
  • Know how to research and target under-served and even empty niches
  • Predict trends before they happen (crystal balls at the ready!)
  • Understand the nitty gritty of Merch by Amazon, including how to research trademarks like a pro and avoid policy pitfalls
  • Feel confident setting up affiliate links for your Merch shirts and know how to use them to generate extra income
  • Be armed with a plethora of options for marketing your t-shirts
  • Be comfortable with the basics of Photoshop
  • Develop an eye for design and think like an art director. We want to help you find your inner Picasso!
  • And much, much more! We work fast!

You will learn to generate brand new formulas for shirt designs that you can reuse for multiple niches.

In fact, the skills you learn here will help you out way beyond t-shirts. While we put together shirt designs, you’ll be learning principles of comedy, character, drama and design that you can also apply to copy-writing, marketing, product development and being the most devastatingly hilarious and stylish girl/guy in the house!

This course will take place in three live, structured sessions on September 15th, September 22nd, and September 30th. Classes will be approximately two hours long and replays will be posted with chat archives.

The course will also include:

  • One month’s access to Tangent, our exclusive product creation and research software
  • A selection of royalty-free templates you can use and adapt as you like!
  • The lowdown on fonts - 30 minute video from Curate
  • And anything else we can think of to help you in your Merch and POD journey!

"I never want all of my eggs in one basket, and I've long been a believer of multiple income streams, but Katharyne's courses helped me put it all together and create products, workshops and content that form a cohesive umbrella for all of my various ventures.

She gives you the tools to come up with what works best for you. And she is behind you all the way! Kind, supportive, totally transparent and white-hat, she is unlike the other gurus, and she practices what she preaches. The tools and ideas provided in each course will make your brain explode on a regular basis! Thank you, Katharyne & Isaac for always creating new products and courses like my own personal mind-reader and guide!" - Kelly S

Buy Now

Have a question? Check out our FAQ's

Testimonials from our Magic Formulas Course
Testimonials from our Curate Class


Course Curriculum

Whether you like to complete the designs yourself or outsource to a designer, our classes are all about generating great design ideas fast so you'll never be stuck with empty slots again! No previous experience or artistic ability is needed. Classes are structured sessions with slides.

Sasha O'Hara - Best selling coloring book author
Class 1: Shirt Formulas with Katharyne

This is probably the most original and information-packed class about t-shirts you will ever take. It’s a fast track to creativity that will get your brain spinning with shirt ideas you can replicate and develop quickly. By the end of this, you will feel ready to lead the crowd and leave the world of copycats behind you forever.

Learn to research brand new niches then generate your own formats, templates and formulas that you can reuse over and over. Katharyne fills this class with her ‘magic formulas’ approach to creativity and a wealth of unique tips and techniques ranging from the secret of comedy to the fastest method of generating awesome characters (it takes seconds!) She uses simple tools like Canva to make development fast (you can stick with Canva or evolve your designs with Photoshop later if you choose!)

Some of the things you'll learn in this class:

  • Find amazing niches (including one niche with 1 million monthly google searches, national TV coverage and no shirt listings at time of class!)
  • Learn to generate all-new Magic Formulas for Shirts (repeatable, easy formats and templates you can quickly reskin for all audiences).
  • Rapid shirt design skills
  • Scaling strategies from uploading your first shirt to filling your slots quickly with great shirts at higher tiers.
  • The perfect wording for your shirt. Shortcuts to great slogans, from poetry to hashtags
  • The FUNdamentals of jokes, puns, comedy and translating them into visuals. Knock knock! It's easier than you think!
  • Turning Tropes and Cliches into amazing shirts with attitude
  • Original places to get inspired (that aren't other people's shirts!)
  • Functional Shirts - What are they and how you can make them
  • The importance of an emotional hook and how to do it right
  • Creating characters and why they will not only rock your shirts but get you on the path to a whole brand with a loyal fan following.
  • The secret of comedy and my 'rules' of jokes

Class 2: See Like an Artist with Isaac

Isaac takes you on a whirlwind tour of art. Our first round of students described it as a year (or four) of art college in an hour. Learn the principles and elements of design from the perspective of a t-shirt designer, with a wealth of stunning examples. From art history to pixel art, find out how tastes and styles have evolved and what makes the difference between a 'meh' design and a 'WOW!''

  • Learn about the The elements of design
  • The principles of design
  • Art history and how it applies to today
  • Art Styles
  • Design in the Digital Age
  • The Gestalt

Class 3: The Future of your Business with Katharyne

In this class, we're diving into marketing and strategy! The great thing with Merch is that if your designs are good, you will probably get organic sales. But what if your sales just aren't where you want them or if you're selling your shirts off-Amazon? How do you find your customers and make sure they find you?

We look at some of the options to put your design in front of your target audience. From social media to brand-building to collaborating with others online and off, we give an overview of strategies, including several that are easily overlooked but incredibly effective.

We also delve into future strategies for developing your business, from outsourcing to scaling to becoming a desirable brand.

Class 4: Developing your Webstore with Katharyne

In just over an hour, I walk through the simplest way to set-up your first T-Shirt webstore which will look fabulous - with no coding or design skills necessary. This is the start to your own brand you can feel proud of. Learn bonus skills like how to use Amazon affiliate links to generate additional income and how to include mockups to make your brand look world class.

Complete series: Photoshop Basics and Photoshop Next with Isaac

Isaac's Photoshop series is mindblowing. Join him for an extensive walkthrough of Photoshop. Four hours of focused tutorials and walkthroughs, carefully paced and organized from the very basics for complete beginners through to advanced design techniques. Learn to make your designs look professional and striking with a full range of effects including masking, grunge and distressed, silhouettes, cutouts, typography, color and composition and much more!


Coming Soon: Public Domain with Katharyne

The public domain is an often misunderstood treasure trove of images, text and media that you can use for almost anything you like! Did you know there are whole art galleries full of images you can use for your projects, completely free... and vast collections of images on government sites from space photography to vintage maps to military galleries - public domain images which you’ve paid for with your taxes and can use completely legally?

In this class, I show you how to find these fabulous pictures, explain how to check their public domain status, cover the most common pitfalls and perils to look out for and then the fun bit - we turn them into beautiful and contemporary designs.

Plus: Merch Basics and Staying Safe with Katharyne

Learn what you need to get started with Merch, including how tiering and pricing works. Plus, understand the basics of copyright, trademarks and the DMCA and how they apply to Merch so you can keep your account safe and profitable!

Over the Shoulder Start to Finish Walkthrough with Katharyne

Watch me develop a shirt design from start to finish in this focused, hour long class. I show you my process, my research methods and share plenty of other tips as we go. I then develop a second shirt from the original concept. The second shirt went on to sell 8 units completely organically in ten days, showing the importance of trying different variations and ideas with your designs.

Design Toolbox with Katharyne

If you're not up to speed yet with Photoshop, this is a great collection of quick design video tips you can use for extra-cool design effects, using cheap or free apps and tools.

The website includes a wealth of bonuses which include:
  • Brand new, exclusive video. “Merch 2017 with Katharyne”
    • Everything you need to use Merch profitably and safely in 2017, including the real lowdown on trademarks and copyright and my tips on researching USPTO like a pro.
  • Three bonus classes from our Curate megacourse:
    • Fonts, Introduction to Merch and Merch Ideas
  • Extensive list of resources
    • Art sources, print on demand platforms, legal resources and more!
  • T-Shirt Templates
Throughout the course, you will also learn how to:
  • Research niches and keywords effectively
  • Set up Amazon affiliate links for your Merch shirt and using them to generate extra income
  • Find public domain and royalty free artwork that you can use safely in your designs and understand why
  • Use Tangent to source ideas and artwork
  • Recruit and work with designers

Our goal is for you to finish the course, feeling confident and excited as you build your print on demand and Merch business.

And much, much more! They will be structured live sessions with slides and Q&A.


Katharyne & Isaac

Katharyne Shelton leads the 16,000 member group 'Treasure Hunting with Katharyne' on Facebook. She has provided coaching, support and help to thousands of online sellers and is an expert in Amazon's policies and platforms. Her numerous product creation and marketing courses have reached hundreds of devoted students, many of whom have created successful products, books and bundles with sales that rival products from big corporations, getting her a reputation as a hitmaker.

Her Treasure Hunting YouTube channel has 12,000 subscribers and has also guided countless new sellers on their journey.

With a British MBA and a background in the arts, she is skilled in international marketing, sales and consulting but brings a unique level of creativity to her projects. She approaches teaching and consulting with a kind, empathic, playful and sometimes quirky approach, backed up with experience, knowledge and a pioneering approach to new ideas. She has sold on multiple platforms and currently focuses on Amazon FBA, CreateSpace, GumRoad and Merch.

Isaac Gonzalez is a professional web programmer and has a degree in graphic design. He has developed products for resellers including searchblast.net and Tangent, using his understanding of marketing algorithms, keywords and SEO to create these powerful research tools. He even designed this website! Isaac is an enthusiastic technophile and loves to share his knowledge with others.

Isaac's goal in this course is to help you develop a great eye for design and think like an art director. Isaac has worked with top designers in the industry and on projects for major brands like Wolfgang Puck, Chiquita Bananas and Sony (and me!) so he knows what it takes to sell a professional design.

Both Katharyne and Isaac have a secret past in Improv comedy and comedy writing, studying and performing at Hollywood venues like IO West, ComedySportz and Second City. Katharyne has also been known to perform the odd stand-up comedy gig and has even performed in and written two full length shows for the Edinburgh Fringe Festival. These experiences have taught her that comedy and effective writing are skills that are totally learnable.

"I am very very grateful to have Katharyne & Isaac and the people in the Blue Sky and Curate Group in my life. If you are at all considering furthering your creative education and desire some direction and motivation in your business sign up for Katharyne’s courses right now!!! " - Xilist

Buy Now

Have a question? Check out our FAQ's

Testimonials from our Magic Formulas Course
Testimonials from our Curate Class